Owners

  • Susanne Madden, MBA, PCMH CCE

    Susanne Madden, MBA, PCMH CCEFounder & CEO (Verden) | Co-Founder (PCS)

    Susanne Madden is founder and CEO of The Verden Group, a consulting firm founded to help practices navigate through the increasingly complex business of healthcare. Her career has spanned across several sections of the healthcare industry. Prior to founding Verden, she was employed by UnitedHealthcare in the area of physician network management and spent

  • Ahmed Nawaz, MPP

    Ahmed Nawaz, MPPPartner, The Policy Authority

    Ahmed is responsible for supporting The Policy Authority's Policy Search and Policy Monitor, finding new solutions for business dilemmas and ensures that Verden remains at the forefront of innovative solutions for our clients. With a primary role in market research, analytics and marketing activities, he is our primary resource for research

  • Julie Wood, MSc, PCMH CCE

    Julie Wood, MSc, PCMH CCECo-Founder, PCS

    Julie Wood comes to the Verden Group with almost 20 years of experience in the medical and pharmaceutical industries in the US and UK. A highly motivated consulting and research professional, Julie’s experience ranges from contract negotiations, health systems integration and new business development, to medical practice set up and operations management. Read More

Consultants

  • Susanne Madden, MBA, PCMH CCE

    Susanne Madden, MBA, PCMH CCEFounder & CEO (Verden) | Co-Founder (PCS)

    Susanne Madden is founder and CEO of The Verden Group, a consulting firm founded to help practices navigate through the increasingly complex business of healthcare. Her career has spanned across several sections of the healthcare industry. Prior to founding Verden, she was employed by UnitedHealthcare in the area of physician network management and spent

  • Paul Vanchiere, MBA

    Paul Vanchiere, MBAConsultant

    Paul's role at Verden is providing pediatric practice management expertise to our clients. With over 15 years of healthcare management and finance experience, Paul has been involved with pediatric, cardiology and pathology physician practices. Combined with his experience working for a physician-owned health network and his involvement with physician Read More

  • Elizabeth Ayala

    Elizabeth AyalaConsultant, Contracting & Practice Operations

    Elizabeth Ayala is Verden Group’s newest consultant and head of contracting and practice operations. She is a healthcare executive with degrees from Iona and Fisher colleges, and more than 25 years of expert experience in contract negotiations, credentialing, compliance, practice management, population health, and provider relations in outpatient and hospital settings. Read More

ViewPoint Magazine

  • Heidi Hallett

    Heidi HallettDirector of Communications

    With more than 15 years of experience in Marketing & Communications, Heidi brings her passion for words to The Verden Group. Combining a strong grasp of both written and verbal communications with a flair for helping clients deliver their messages more effectively, Heidi's motto is "words that work". Read More

  • Nicole Caldwell

    Nicole CaldwellManaging Editor, ViewPoint / Wordsmith, The Verden Group

    Nicole Caldwell serves as managing editor of Verden Viewpoint, while also providing day-to-day editing assistance for The Verden Group. She has almost 20 years of experience as an editor and writer, as well as degrees from Columbia University’s Graduate School of Journalism and Hampshire College. Read More

  • David Magbee

    David MagbeeCredentialing and Project Management

    David joined the Verden Group team in the Spring of 2016 and has lent his skills to a variety of aspects of our business, from managing ViewPoint's website to internal process analysis through developing into our main Payer credentialing expert. Read More

Research and Data Analytics

  • Tiffany Lauria, LPN

    Tiffany Lauria, LPNResearcher, Project Coordinator

    Tiffany Lauria is the team Project Coordinator, Researcher, Practice Consultant and our 'just get-it-done' go-to person. With a background in nursing and Clinical Research Coordination and Management, Tiffany is well versed in the mechanics of clinical practices and best work practices across the spectrum of healthcare delivery. Read More

Patient Centered Solutions

  • Julie Wood, MSc, PCMH CCE

    Julie Wood, MSc, PCMH CCECo-Founder, PCS

    Julie Wood comes to the Verden Group with almost 20 years of experience in the medical and pharmaceutical industries in the US and UK. A highly motivated consulting and research professional, Julie’s experience ranges from contract negotiations, health systems integration and new business development, to medical practice set up and operations management. Read More

  • Amanda Ciadella, MPH, PCMH CCE

    Amanda Ciadella, MPH, PCMH CCEPCMH Specialist/Senior Consultant

    Amanda joined The Verden Group of companies in 2017 in the roles of PCMH Specialist focused on the Florida Chapter of the American Academy of Pediatrics statewide PCMH project, and as Senior Consultant with Patient Centered Solutions. Read More

Project Management

  • Tiffany Lauria, LPN

    Tiffany Lauria, LPNResearcher, Project Coordinator

    Tiffany Lauria is the team Project Coordinator, Researcher, Practice Consultant and our 'just get-it-done' go-to person. With a background in nursing and Clinical Research Coordination and Management, Tiffany is well versed in the mechanics of clinical practices and best work practices across the spectrum of healthcare delivery. Read More

  • Karen Duda

    Karen DudaBusiness Development & Client Manager

    Karen joined The Verden Group in 2016 as our Executive Assistant. She comes to us with more than 30 years of experience in the medical industry. Her experience is varied, including front and back office as well as management within physician practices and executive assistance in hospital settings. Read More

  • David Magbee

    David MagbeeCredentialing and Project Management

    David joined the Verden Group team in the Spring of 2016 and has lent his skills to a variety of aspects of our business, from managing ViewPoint's website to internal process analysis through developing into our main Payer credentialing expert. Read More

Design & Web Development

  • Scott Hodgson

    Scott HodgsonGraphic Design & Marketing

    Scott is charged with bringing fresh design ideas to the Verden Group and our clients. With a finely tuned, problem-solving approach to design and messaging, Scott keeps design initiatives on track and ensures delivery to the right audience as effectively as possible. Using audience-focused solutions and an ability to integrate Read More

  • Noreen Quadir, MA (Media Studies)

    Noreen Quadir, MA (Media Studies)Social Media and Communications Specialist

    Noreen Quadir is Verden Group's Social Media and Communications Specialist. She comes with five years of social media marketing and management experience, including content creation, community management, analytics, and strategic development. Read More

  • Scott Beyer

    Scott BeyerWeb Developer / Principal, Appleseed Solutions

    Scott A. Beyer has been striving to exceed customer expectations in various facets of the software industry for over 25 years. His work experience runs the gamut from training and tech-support, to software quality assurance, to team development and project management. During his nine years at Apple, he helped to deliver five generations of the award-winning FileMaker Pro database family. Read More

Associates

  • Chip Hart

    Chip HartSenior Associate

    The preeminent Pediatric consultant in the country, Chip brings a wealth of knowledge in consulting, marketing, business development, and customer service to the Verden Group. With 20 years of experience in practice management, financial analysis, and clinical improvement, Chip is a most valued associate.   Read More

  • Robert Goff, PhD

    Robert Goff, PhDSenior Associate

    With more than 30 years of experience in the health care industry, Robert E. Goff is a recognized expert in care delivery, organization and financing. His career has spanned a wide range of leadership positions as a hospital administrator, regulator, managed care executive, consultant and association executive. Read More

executive assistant